Month: December 2016

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Case Study: Ting

Case Study: TingDec 27,2016

Full disclosure: I’m a big fan of Ting, I’m happy to report, especially when combined with a free Google Voice number. More on my recommended setup below* Second, Ting appears to be using (below) a pretty classic “Net Promoter Score®” model, based on Bain & Company’s The Ultimate Question 2.0. Let’s dig in: First, the Read More…

Influencer Marketing Software

As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was Read More…

Electronic Signature for Sales Acceleration

Electronic signature can help you close more, faster. Years ago I was in the mortgage and real estate business. While certain competitors existed at that time, they did not at that time offer web-based templates, and were difficult to use. They required software to be installed, and more technical skill than should have been required. Read More…

The Ultimate Real Estate CRM – 2017

You don’t want a CRM. It’s just another tool / hassle / neglected technology. Unless of course, you use it. Imagine instead a robot that could automatically prioritize your potential clients by finding out when they are likely to move. An AI based bot that automatically detected kids graduating high school (empty nesters), young couples Read More…

Advocate Marketing Enterprise Features

Below are some of the features available to enterprise users of our Advocate Marketing system: Scheduled Purging (for site performance & large scale data, as well as medical HIPAA data handling rules) Variable Rolling Averages, or time-window based averages i.e. 90 day average or last 30 votes averages. API to track nonresponders – a non-response Read More…

Blogger Promotion

Blogger PromotionDec 05,2016

Whether this page is useful to you depends largely on how widely you advertise. If you are in a big city, this is probably helpful, or if you advertise nationally or internationally. If you only sell your product or service locally, this may not be of help. This is a list of websites on which Read More…