Category: Marketing

Inbound Marketing

Inbound MarketingOct 15,2017

Inbound Marketing is not only a lower cost per lead for many industries, it also yields higher quality leads. To be more precise: Inbound marketing for some industries can yield 12,000% ROI. For others it’ll be a loss. It’s had a lot of hype of late, so we want to help. Let’s start at the Read More…

Inbound Marketing

Inbound MarketingSep 25,2017

Inbound Marketing is not only a lower cost per lead for many industries, it also yields higher quality leads. To be more precise: Inbound marketing for some industries can yield 12,000% ROI. For others it’ll be a loss. It’s had a lot of hype of late, so we want to help. Let’s start at the Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

How to Automate Your Real Estate Business

Note: If this is of interest to you, check out our zero-risk / guaranteed success pilot program. Timeframe: Big benefits the first week; progressively smoother & larger yield with time. Substantial transformation within 3 months. First, let’s define the problem with a bit more rigor: What, exactly, is a real estate business? Typically, it goes in Read More…

Tracking Marketing Results from Offline Sales

We recently had a client go from “roughly 1/2” to 83% application ratio on a website. Naturally, any business owner would be thrilled to get a 60.2% lift in just a few weeks, and of course we’re proud. Even better though is we’re honing in on the single most important metric for most offline-sale businesses: Cost-Per-Closed-Deal. Read More…

Keller Williams 33 Touch Campaign

Tip: Your 8 by 8 touch system for new contacts feeds into your “33 touch campaign” top-of-mind agent of-choice mini-brand “awareness maintenance blanket”. Get six times (600%!) more business from your database… How to set up a Keller Williams style 33 Touch Campaign. Also set up 8 x 8 (for new contacts – 8 Touches Read More…

Feast or Famine: A Solution

Feast or Famine: A Solution. By connecting marketing budgets (time/$) to pipeline dips, you can add consistency to income. Here are a few tricks to make it work.

Marketing Tips

Marketing TipsSep 08,2010

I recently saw a great marketing tip that we’ve been using for years, but upon reading it, I realized it’s not obvious: Write the ad before you build or create the product. That might sound a little counter-intuitive, but if you’re selling products online, you need to have a “level of engagement funnel”. This refers Read More…