Because the buyer says so!

  1. 70% of buyers view 4 or more pieces of content when making a considered purchase (i.e. anything above their threshold impulse level)
  2. 71% of buyers trust brands that provide useful info without trying to sell something
  3. 67% more leads are created by companies in the B2B space that actively create content.

And to avoid being the the advertiser or marketer referred to in this funny clip…