How much time do you spend on customer management right now?
Many business owners spend plenty of time on lead generation and marketing campaigns and product development. Then they turn their focus to sales techniques to turn those leads into profits.
Not enough managers take the time to understand how effective customer management can increase sales and raise profits and save you money on advertising campaigns.
Did you know that enticing existing customers to buy again is far less expensive than trying to find new customers?
One of the easiest ways to turn past customers into repeat or upsell buyers is to put customer management software to work for you properly. This can mean using the contact information you have on any past customers to offer them a discount or a bonus or a special deal on any new or alternative products you have to offer.
To most people, keeping relevant information about clients usually means writing down their contact information somewhere or keeping some basic data in excel. This works, but is definitely not as effective as using the right tool for the job – a customer management software system.
Imagine if you had information at hand that told you which products a customer had already bought and what types of products they were interested in seeing. What if you have software that automatically prioritized them by interest level, incubated the slow-moving tire-kicker leads, and sent the hottest prospects to the front of the line? A good customer management system can do just that.
You can also group your inquiries into sections so you can understand the different categories of leads your marketing efforts are generating.
Imagine you receive a call from a potential buyer who wants to know your prices (a buying signal!) on a product, but then leaves saying “I’m just shopping, thanks.”
Now imagine you get a call from a customer who says they really need your product now and asks about pricing?
Effective customer management would include tracking both inquiries the same way and trying to gain information about exactly what each client wants so you can more accurately supply them with the items they’re looking for.
What’s more, you also have the advantage of being able to cross-sell alternative products that might be more suited to what the customer really needs, rather than what they think they want.
This kind of customer management technique has the advantage of increasing your sales and building new levels of trust with your customers if you put it to work for your business the right way.
If you’re interested in learning how customer management can work for you, ask for a free trial and see it in action for yourself.