Lead Nurturing with Campaign Sequences

Pause & Sketch out a map before proceeding…. most important is to list your intake methods for which you want a specific message to go out.


  • “Hey we haven’t spoken in a while” // old contact re-activation
  • We’re friends on LinkedIn, but…. // never spoken connect attempt
  • We’re friends on Facebook, but… // friends of friends, or met once and never saw again
  • Met in person at John Doe’s party, Trade Show X, doorknocking, etc.
  • Landing page form // usually some delivery is required
  • Blog capture forms // include topical content i.e. popular posts, etc.
  • Nice to meet you in person // for day-to-day networking