Custom email template with design services included.
We'll use your website for reference and design a cross-device mobile & desktop & tablet-formatted MJML custom email template with your logo, colors and font, then install it to your account.
Wordpress Foundation Setup with 3 Months Hosting, including...
1. Setup of the hosting, email accounts
2. Hosting for 3 months
3. Setup of Wordpress newest version
4. Essential starter content pages
5. Essential plugins
6. Harden the site
7. Design themes
8. Basic contact form
9. Basic e-commerce or lead gen forms
10. Video training
11. Coupons for free trials & advertising.
A complete very basic membership Wordpress site that you can charge for, or use with an offline business, or as a lead generator.
Imagine having a website with 1,000 subscribers paying $25/mo - that's $25,000/month cash flow, even if you take off a week in the bahamas. Get it to 10,000 paying subscribers and that's $3mil/year. Or keep it a side hustle with only 100 subscribers, that's still $2,500/mo. We won't judge. Most importantly, you'll have the framework and foundation to build a true recurring revenue business.
Everything included in our foundational Wordpress website, and also membership systems, so you'll have:
Naturally, this is Wordpress, so you'll have an easy control panel.
Note this is just the basics. A full fledged system with design work, e-covers, etc. can run over $10,000, and recurring-revenue e-businesses are easy to flip & sell to large competitors, but all that design work etc is not included - it's just the basics, but if you're willing to write some content, pick some stock photos, and promote the site, you'll be all set, and can hire designers (or do it yourself) to get this moving.
Advanced USA-native writer with researched content following 22 point SEO article with CTA Call-To-Action ending. Includes...
This is more expensive than low quality overseas writers - this is well written, US-native college educated, competitor researched content, 1,000 words minimum and if we get in the zone, may go to 1500 words or more.
SEO Keyphrase required i.e. tell us the exact phrase you want to rank for. If you are not sure, we recommend our basic SEO keyphrase research package, which will show you the approximate # of searches per month, so you can guage potential volume and cost vs reward.
From there the contact will see your 33 Touch "Blanket". Goal is smother out competing agents and build a "mini-brand" so you're the 1st call when they hear of someone.
Total of that is 39, but on top of that, you will "retarget" them via Facebook & Google, so they should see your brand about 60 times a year.
Best Practices as described in Keller Williams training systems, but can be actually used for any industry any business - the goal is "touch" a new contact 8 times in 8 weeks to stick in their mind as the professional of choice for whatever you do.
This is a kit - we'll give you scripts, webpage copy to add to your website and some assets to help you get this set up. The software is not included - you can use whatever email system you prefer, and you'll need to call them, and put a hand-written old-school high-touch card in the mail.
This should also feed into your "33 Touch" or overall brand-awareness "blanket". Your goal is smother out competing agents, while demonstrating expertise, and turning new contacts into raving fans who refer you and share your messages socially.
This is for an initial consultation but with a deep dive into your site or page(s), so this is well beyond the typical initial consultation.
We will research your site, run various audit tools, investigate competitors, investigate keyword search volume (number of people searching for a phrase per month) and more and provide an actionable report for your current webmaster and/or any team (ours or another). We'll hold nothing back.
We'd love to earn your business, but this is a true consultation and you will be able to take this to any provider with clear instructions.
Also, note this stuff can get complex, there's no way to simplify it - in order to rank you on top, we have to bump someone else off.
This package includes:
Delivery: 5-7 days for for 1 URL and maximum 5 Keywords / keyphrases.
This kit is generally for low-competition phrases, or to kick off a specific topic, or in conjuction with other SEO systems. It will not bump you to the top for a high competition national phrase, though it will definitely help with local SEO if your phrase contains a geographic modifier i.e. city name.
That's the goal of PPC - Pay-Per-Click, also called "SEM" Search Engine Marketing.
SEO can be tricky, difficult, and unreliable, but you don't need to choose one or the other - choose both! Most SEO experts start with PPC just because it's faster, and like renting a house, you "move in" immediately. This allows you to verify which phrases are going to convert the best.
One-time investment to setup your Google Adwords account for advertising and get thousands of unique visitors. We'll also advise you of expected cost-per-clicks so you can start to get a sense of your cost-per-new-client.
This also includes keyword research, which you'll need for SEO and content marketing anyway, and is the #1 best place to start if you've never made any real money online.
Note you need a website or landing page - an offer - for this to be any good. We'll setup the account, then can either turn the keys over for you to manage in ~ 1 hour a week, or you can subscribe to on-going management services from us or others (packages available from $100/mo).
Get this powerful video designed to make you the expert, help sellers realize the importance of pricing correctly out of the gate to get a bidding war going instead of the old "testing the market" chestnut.
This video will have your photo, logo, name, phone, and website on the beginning and end, and watermarked through the video, so if anyone shares it, your branding will get shared with it.
This powerful done-for-you video will be uploaded to your YouTube account if you like, and source video given to you so you can upload to Facebook or even burn a DVD for live events like trade shows / street fairs.
Video covers pricing, promotion, & presentation,
After purchase we'll share the script with you - this has been successfully used in the past by the writer to convert a "maybe" into signed listings, and is being updated.
This should ideally be used with lead-capture as a giveaway to grow your email list and help segment visitors into buyers vs sellers.
Reviews & Reputation Advocate & Viral Engagement System helps you....
This incredibly powerful system will help you grow your business. 60 Day satisfaction guarantee.
This will shore up and protect your Google Maps SEO position / ranking for a given keyphrase, and in most cases, will get you to the top of Google for your local area (only).
Note this is Maps SEO, not general SEO, so the goal is show you within the "3 pack" or "5 pack" often at the top of google when the business is known to be local (i.e. "thai restaurant") OR you search with a local-modifier i.e. city name.
All work will be completed within one week, however please note some details may be subject to Google's editorial control and might take 2-3 weeks (rare, but happens). For most clients, you will see meaningful improvements in about 3 days to position, and how many calls or clicks that generates varies by your industry and business type.
This package includes:
This is good for a single business location only.
Website - move to WP, unify OCR to it in a /reverse-mortgage section - main reasons = plugins & customizable & extendable & power to do other agency-type stuff + automation.
Cost as subscription $70/mo for site + hosting + WP & plugin maintenance, optimization, hardening (security), all the basics done right.
True mobile formatting, better SEO, etc. - lots of benefits built in.
AGENCY MANAGEMENT / OVERSIGHT
Roger identify each month, scheduled, audit the company, website, promotion, industry trends, rates, everything and come up with recommendations for the lowest hanging fruit - the best impact vs cost things to do.
Scheduled for week of 1st & 15th, minimum of 1 hour each in a sprint.
Review Google Analytics each month
Make notes for our own content & promotions
Review Google Trends (what’s trending) as related to mortgage / real estate
Get feedback from Bill as to #1 problem - will usually be traffic, but after 6 months or so of work, it should shift to balance of traffic vs. conversion i.e. converting web visitors into actual callable leads / appointments.
Send Bill an email about recommendations + findings - generally know what’s going on with the business.
Includes some non-billable hours between i.e. thinking, keep an eye on articles, etc. that stuff doesn’t count toward hours.
May include recommendations of products or services we don’t sell
Branding Maintenance “Mortgage guy of choice” maintenance
1 post every 3 weeks hand-written about whatever is determined in above research - will vary
Also a non-post FB thing to post either story of success, testimonial, or “I’m a good human” non-work image+ quote and/or holiday image from library with Bill’s branding on it
Written by Roger directly not outsourced
Includes not just writing but optimization for SEO and minor formatting for FB + posting to FB with optional boosted post i.e. $20, usually small budget to extend range.
Article topics will be run by Bill first