Solopreneur Annual Package

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

Solopreneur Month-by-Month pay as you go package.  

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

Solopreneur Month-by-Month pay as you go package.

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

FREE Trial

Solopreneur Month-by-Month pay as you go package.

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

FREE Trial

Solopreneur Month-by-Month pay as you go package.

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

Solopreneur Month-by-Month pay as you go package.

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

FREE Trial

Custom email template with design services included.

We'll use your website for reference and design a cross-device mobile & desktop & tablet-formatted MJML custom email template with your logo, colors and font, then install it to your account.

$75

Website hosting - discounted "Friends & Family" rate for simple Wordpress websites.

FREE Trial

Website hosting - discounted "Friends & Family" rate for simple Wordpress websites.

FREE Trial

Website hosting Solopreneur Package

FREE Trial

Website hosting Solopreneur Package

FREE Trial

Solopreneur Month-by-Month pay as you go package.  

To compare packages and features, please see SwiftCloud.AI/products/electronic-signature

Wordpress Foundation Setup with 3 Months Hosting, including...

1. Setup of the hosting, email accounts
2. Hosting for 3 months
3. Setup of Wordpress newest version
4. Essential starter content pages
5. Essential plugins
6. Harden the site
7. Design themes
8. Basic contact form
9. Basic e-commerce or lead gen forms
10. Video training
11. Coupons for free trials & advertising.

A complete very basic membership Wordpress site that you can charge for, or use with an offline business, or as a lead generator.

Imagine having a website with 1,000 subscribers paying $25/mo - that's $25,000/month cash flow, even if you take off a week in the bahamas. Get it to 10,000 paying subscribers and that's $3mil/year. Or keep it a side hustle with only 100 subscribers, that's still $2,500/mo. We won't judge. Most importantly, you'll have the framework and foundation to build a true recurring revenue business.

Everything included in our foundational Wordpress website, and also membership systems, so you'll have:

  1. Logged out home page, anyone can see, with login functions
  2. Logged in home page, only members can see
  3. Logged out + logged in main navigation, so the nav-bar at the top knows if you are logged in or not. 
  4. Cookie based login system
  5. Payments: Charge for membership, and if payment fails or is stopped, the user will get locked out
  6. Emails - new user welcome, payment receipts
  7. Any page or blog can be set to members-only; if a non-user tries to access, it will redirect them to sign up (and pay, if you are charging).
  8. You'll also have an admin panel so you can see your subscribers, track your growth and more.

Naturally, this is Wordpress, so you'll have an easy control panel.

Note this is just the basics. A full fledged system with design work, e-covers, etc. can run over $10,000, and recurring-revenue e-businesses are easy to flip & sell to large competitors, but all that design work etc is not included - it's just the basics, but if you're willing to write some content, pick some stock photos, and promote the site, you'll be all set, and can hire designers (or do it yourself) to get this moving.

Advanced USA-native writer with researched content following 22 point SEO article with CTA Call-To-Action ending. Includes...

  1. Will follow carefully designed SEO practices, including 2.5%-3% keyword density, best practices for keyword variance, one or more legal stock photos with ADA-compliant image alt tags.
  2. Includes posting into your Wordpress, with carefully written SEO title & meta description leveraging your keyphrase.

This is more expensive than low quality overseas writers - this is well written, US-native college educated, competitor researched content, 1,000 words minimum and if we get in the zone, may go to 1500 words or more.

SEO Keyphrase required i.e. tell us the exact phrase you want to rank for. If you are not sure, we recommend our basic SEO keyphrase research package, which will show you the approximate # of searches per month, so you can guage potential volume and cost vs reward.

Complete 33 Touch plus "8 by 8real estate marketing Kit, customized to you

Branded to you! These will have your name, phone, URL, photo, and logo.

Includes: 

  • 33 Touch Images - one for each week of the year plus a few holidays, numbered by suggested order in both holiday & "evergreen" folders, watermarked to you so if they get shared your branding piggybacks on them. These are formatted to Facebook, but will work for other outlets too - instagram, your blog, etc. These include a mix of real estate specific as well as relatable quotes, tips, insights. Nothing is political, and of course you have full control - we provide the images and suggested schedule, but it will be up to you to hire a service to post these, or schedule them yourself using online tools.
  • 8 by 8 Touch Series for new people you meet. This is updated with new "retargeting" technology tips to "follow" your people who meet you, carefully designed so you stick in each new contact's mind as a true professional, a "serious player" in the industry, and a good person worth getting to know more on a personal level. This will include template messages with some how-to info to get this to people. Note this is purposely designed to get a profile of the person started whether they rent or buy, their physical address currently. Not 100% will respond to the profile-request-info, but your message will stick regardless.

Our 8 by 8 Touch Sequence is...

  1. Nice to meet you video + profiler, goal is find out if they own or rent, last move, kids ages if applicable (graduating soon? Or school district upgrades? etc) - also set the retargeting pixels for Facebook & Google. Also, ensure the page shows market stats with graphs and hard numbers, goal is impress with expertise & knowledge, but lead with personal touch.
    1. If they don't click, retry a few times with other info / bait / etc - goal is set the pixels. This kicks off 33 Touch.
  2. Hand written card with business card - send immediately. Reference how you met. Your top few contexts (i.e. golf, bowling club, church... some of the most common ways you meet people) should also have some "items of value" - a news snippet, cool photo, etc. - goal is "Saw this and thought of you" type of feeling - dispatch immediately via snail-mail but with mail-delays this will show up 2-3 days later. Prime for Referrals i.e. make it known you do business mostly by referral.
  3. Context Message - Off-topic fun, along the lines of how you met. I'm into sailing, so I'd include a cool or funny video clip about sailing if that's how I met them. Facebook message is great if they and you both use it for this, they may share it to their friends.
  4. Story of Success (email) - next, a story / case study about Mr & Ms X who sold for 11% over market, or bought their dream house for less than they expected, or some relatable story about how you helped somone hopefully like them. Ideally you'd have a few of these stories canned and segmented so one for investors, one for empty-nesters, etc. but highest priority is get started then later add more complexity to hone results. Stories should include real numbers, some photos. This can be email.
  5. Phone call - "just checking in" - script included - "who do you know looking to buy or sell, even if 6 months out?" - have the contact detail open, make notes, tag them i.e. "#emptynester #2019move #2011lastmove# 
  6. Handwritten card again - thanks for call, pleasure to speak. Reference upcoming bi-annual party or some contextual event.
  7. Charity or some off-topic "good human" message, a friend raising money for charity, you helping out a blood drive would they care to come with - something like that. This is also the time to include photo of family, dog, kids, etc. - ideally send to webpage blog entry; have a refer-a-friend form @ bottom "soft sell" blog entry.
  8. Referral request & market update - hard stats, demonstrate true expertise & respect.

From there the contact will see your 33 Touch "Blanket". Goal is smother out competing agents and build a "mini-brand" so you're the 1st call when they hear of someone.

The 33 Touches include

  • 1 Birthday
  • 1 Anniversary 
  • Monthly "good human" posts - 12 - around 1st of month
  • Monthly market stats / expertise demonstration posts with stories of success - mid-month
  • Holidays, major USA - 9
  • Calls, quarterly or 2x/year - 2
  • Parties or live events - 2

Total of that is 39, but on top of that, you will "retarget" them via Facebook & Google, so they should see your brand about 60 times a year.

Best Practices as described in Keller Williams training systems, but can be actually used for any industry any business - the goal is "touch" a new contact 8 times in 8 weeks to stick in their mind as the professional of choice for whatever you do.

 INCREASE YOUR RESULTS BY 600%!

This is a kit - we'll give you scripts, webpage copy to add to your website and some assets to help you get this set up. The software is not included - you can use whatever email system you prefer, and you'll need to call them, and put a hand-written old-school high-touch card in the mail.

Our 8 by 8 Touch Sequence is...

  1. Nice to meet you video + profiler, goal is find out if they own or rent, last move, kids ages if applicable (graduating soon? Or school district upgrades? etc) - also set the retargeting pixels for Facebook & Google. Also, ensure the page shows market stats with graphs and hard numbers, goal is impress with expertise & knowledge, but lead with personal touch.
    1. If they don't click, retry a few times with other info / bait / etc - goal is set the pixels. This kicks off 33 Touch.
    2. What's included: Video scripts (3x), suggested copy for the welcome-page with form-questions to quickly determine if they rent vs. own etc and start to build a profile. Also includes some info about setup of "Retargeting Pixels" so your advertising will "follow" them around the web, it will look like you're advertising all over the web, but it's actually very cheap because it only targets people who have been "pixeled".
  2. Hand written card with business card - send immediately. Reference how you met. Your top few contexts (i.e. golf, bowling club, church... some of the most common ways you meet people) should also have some "items of value" - a news snippet, cool photo, etc. - goal is "Saw this and thought of you" type of feeling - dispatch immediately via snail-mail but with mail-delays this will show up 2-3 days later. Prime for Referrals i.e. make it known you do business mostly by referral.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  3. Context Message - Off-topic fun, along the lines of how you met. I'm into sailing, so I'd include a cool or funny video clip about sailing if that's how I met them. Facebook message is great if they and you both use it for this, they may share it to their friends.
    1. What's included: Example messages with reference options
  4. Story of Success (email) - next, a story / case study about Mr & Ms X who sold for 11% over market, or bought their dream house for less than they expected, or some relatable story about how you helped somone hopefully like them. Ideally you'd have a few of these stories canned and segmented so one for investors, one for empty-nesters, etc. but highest priority is get started then later add more complexity to hone results. Stories should include real numbers, some photos. This can be email.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  5. Phone call - "just checking in" - script included - "who do you know looking to buy or sell, even if 6 months out?" - have the contact detail open, make notes, tag them i.e. "#emptynester #2019move #2011lastmove# 
    1. What's included: Script, best practices
  6. Handwritten card again - thanks for call, pleasure to speak. Reference upcoming bi-annual party or some contextual event.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  7. Charity or some off-topic "good human" message, a friend raising money for charity, you helping out a blood drive would they care to come with - something like that. This is also the time to include photo of family, dog, kids, etc. - ideally send to webpage blog entry; have a refer-a-friend form @ bottom "soft sell" blog entry.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  8. Referral request & market update - hard stats, demonstrate true expertise & respect.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.

This should also feed into your "33 Touch" or overall brand-awareness "blanket". Your goal is smother out competing agents, while demonstrating expertise, and turning new contacts into raving fans who refer you and share your messages socially.

This is for an initial consultation but with a deep dive into your site or page(s), so this is well beyond the typical initial consultation.

We will research your site, run various audit tools, investigate competitors, investigate keyword search volume (number of people searching for a phrase per month) and more and provide an actionable report for your current webmaster and/or any team (ours or another). We'll hold nothing back.

We'd love to earn your business, but this is a true consultation and you will be able to take this to any provider with clear instructions.

Also, note this stuff can get complex, there's no way to simplify it - in order to rank you on top, we have to bump someone else off. 

This package includes:

  1. Phone consultation after we have researched the lay off the land pretty thoroughly. We won't know every tiny thing, but will have a very good assesment of where you fall in the competitive landscape, and what's to be done
  2. Detailed reports on what should be done on-page / on-site
  3. Keyphrase volume for the key phrases you should be ranking for
  4. A "brand dominance" report & snapshot
  5. A report on conversion
  6. A follow-up report after our phone consultation about how you can proceed and options, with or without our further involvement.

Includes...

 

  1. 30 Web 2.0 blog with 350+ Word article & image
  2. 30 Social Profile With Avatar
  3. 30 Social Bookmark with 100 Word article
  4. 80 Forum Profile
  5. 40 Web Profile
  6. 20 Press Release With 500 Word article

Delivery: 5-7 days for for 1 URL and maximum 5 Keywords / keyphrases. 

This kit is generally for low-competition phrases, or to kick off a specific topic, or in conjuction with other SEO systems. It will not bump you to the top for a high competition national phrase, though it will definitely help with local SEO if your phrase contains a geographic modifier i.e. city name.

If you could spend $100 to make $180, how much would you spend?

As much as you can afford.

That's the goal of PPC - Pay-Per-Click, also called "SEM" Search Engine Marketing. 

SEO can be tricky, difficult, and unreliable, but you don't need to choose one or the other - choose both! Most SEO experts start with PPC just because it's faster, and like renting a house, you "move in" immediately. This allows you to verify which phrases are going to convert the best.

One-time investment to setup your Google Adwords account for advertising and get thousands of unique visitors. We'll also advise you of expected cost-per-clicks so you can start to get a sense of your cost-per-new-client.

This also includes keyword research, which you'll need for SEO and content marketing anyway, and is the #1 best place to start if you've never made any real money online.

Note you need a website or landing page - an offer - for this to be any good. We'll setup the account, then can either turn the keys over for you to manage in ~ 1 hour a week, or you can subscribe to on-going management services from us or others (packages available from $100/mo).

Get More Listings with this Lead-Bait Video!

Get this powerful video designed to make you the expert, help sellers realize the importance of pricing correctly out of the gate to get a bidding war going instead of the old "testing the market" chestnut.

Branded To You!

This video will have your photo, logo, name, phone, and website on the beginning and end, and watermarked through the video, so if anyone shares it, your branding will get shared with it.

This powerful done-for-you video will be uploaded to your YouTube account if you like, and source video given to you so you can upload to Facebook or even burn a DVD for live events like trade shows / street fairs.

Video covers pricing, promotion, & presentation, 

After purchase we'll share the script with you - this has been successfully used in the past by the writer to convert a "maybe" into signed listings, and is being updated.

This should ideally be used with lead-capture as a giveaway to grow your email list and help segment visitors into buyers vs sellers.

RAVE Reviews System

Reviews & Reputation Advocate & Viral Engagement System helps you....

  • Get reviews from happy customers so your online reputation reflects your true scores
  • Help customers refer other customers by asking at the right time
  • Help you "go viral" by making it easy for customers to share their reviews
  • Improve your SEO position by increasing your backlinks & social signals
  • Identify & act upon any unhappy customer experiences hopefully before they spiral out of control and damage your online reputation
  • Get video testimonials
  • & more

This incredibly powerful system will help you grow your business. 60 Day satisfaction guarantee.

This will shore up and protect your Google Maps SEO position / ranking for a given keyphrase, and in most cases, will get you to the top of Google for your local area (only).

Note this is Maps SEO, not general SEO, so the goal is show you within the "3 pack" or "5 pack" often at the top of google when the business is known to be local (i.e. "thai restaurant") OR you search with a local-modifier i.e. city name.

This is for most businesses the best way to get to the top of google.

All work will be completed within one week, however please note some details may be subject to Google's editorial control and might take 2-3 weeks (rare, but happens). For most clients, you will see meaningful improvements in about 3 days to position, and how many calls or clicks that generates varies by your industry and business type.

This package includes:

  • Up to 2 hours Top-level management (usually by Roger or other staff in the U.S.), focused on the overall project and most important details and on-google modification and keywords. Will always be a native-USA-english speaker.
  • A "before" audit, in which we look at what's wrong and what's right and what should be improved. Usually this includes incomplete, inconsistent, or duplicate info
  • "Citations" which are off-domain social and directory associations of your address to your business type and details, to help Google associate your geographic info to your business type and thus show your business as helpful to users.
  • Additional evidence: Geotagged photos and other details.
  • We may add some reviews if you have fewer than 5 at our sole discretion, and if we think you need it but don't see reviews to pull from online, we'll help you get them i.e. get real clients to review you.

This is good for a single business location only.

Per discussion

Includes 

  • Website complete package per discussion i.e. hosting etc; I'll separate billing for OCR and pro-rate it and then refund that, since we are merging domains.
  • Social media per email
  • 2x-monthly consulting including google analytics 

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  1. Website - move to WP, unify OCR to it in a /reverse-mortgage section - main reasons = plugins & customizable & extendable & power to do other agency-type stuff + automation.

    1. Cost as subscription $70/mo for site + hosting + WP & plugin maintenance, optimization, hardening (security), all the basics done right.

    2. True mobile formatting, better SEO, etc. - lots of benefits built in.

  2. AGENCY MANAGEMENT / OVERSIGHT

    1. Roger identify each month, scheduled, audit the company, website, promotion, industry trends, rates, everything and come up with recommendations for the lowest hanging fruit - the best impact vs cost things to do.

      1. Scheduled for week of 1st & 15th, minimum of 1 hour each in a sprint.

      2. Review Google Analytics each month

      3. Make notes for our own content & promotions

      4. Review Google Trends (what’s trending) as related to mortgage / real estate

      5. Get feedback from Bill as to #1 problem - will usually be traffic, but after 6 months or so of work, it should shift to balance of traffic vs. conversion i.e. converting web visitors into actual callable leads / appointments.

      6. Send Bill an email about recommendations + findings - generally know what’s going on with the business.

      7. Cost $200/mo

      8. Includes some non-billable hours between i.e. thinking, keep an eye on articles, etc. that stuff doesn’t count toward hours.

      9. May include recommendations of products or services we don’t sell

  3. TRAFFIC

    1. Branding Maintenance “Mortgage guy of choice” maintenance

      1. 1 post every 3 weeks hand-written about whatever is determined in above research - will vary

      2. Also a non-post FB thing to post either story of success, testimonial, or “I’m a good human” non-work image+ quote and/or holiday image from library with Bill’s branding on it

      3. Written by Roger directly not outsourced

      4. $75/mo

      5. Includes not just writing but optimization for SEO and minor formatting for FB + posting to FB with optional boosted post i.e. $20, usually small budget to extend range.

      6. Article topics will be run by Bill first

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