Real Estate New Contact 8 by 8 Touch Blueprint Kit 

Real Estate New Contact 8 by 8 Touch Blueprint Kit

Best Practices as described in Keller Williams training systems, but can be actually used for any industry any business - the goal is "touch" a new contact 8 times in 8 weeks to stick in their mind as the professional of choice for whatever you do.

 INCREASE YOUR RESULTS BY 600%!

This is a kit - we'll give you scripts, webpage copy to add to your website and some assets to help you get this set up. The software is not included - you can use whatever email system you prefer, and you'll need to call them, and put a hand-written old-school high-touch card in the mail.

Our 8 by 8 Touch Sequence is...

  1. Nice to meet you video + profiler, goal is find out if they own or rent, last move, kids ages if applicable (graduating soon? Or school district upgrades? etc) - also set the retargeting pixels for Facebook & Google. Also, ensure the page shows market stats with graphs and hard numbers, goal is impress with expertise & knowledge, but lead with personal touch.
    1. If they don't click, retry a few times with other info / bait / etc - goal is set the pixels. This kicks off 33 Touch.
    2. What's included: Video scripts (3x), suggested copy for the welcome-page with form-questions to quickly determine if they rent vs. own etc and start to build a profile. Also includes some info about setup of "Retargeting Pixels" so your advertising will "follow" them around the web, it will look like you're advertising all over the web, but it's actually very cheap because it only targets people who have been "pixeled".
  2. Hand written card with business card - send immediately. Reference how you met. Your top few contexts (i.e. golf, bowling club, church... some of the most common ways you meet people) should also have some "items of value" - a news snippet, cool photo, etc. - goal is "Saw this and thought of you" type of feeling - dispatch immediately via snail-mail but with mail-delays this will show up 2-3 days later. Prime for Referrals i.e. make it known you do business mostly by referral.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  3. Context Message - Off-topic fun, along the lines of how you met. I'm into sailing, so I'd include a cool or funny video clip about sailing if that's how I met them. Facebook message is great if they and you both use it for this, they may share it to their friends.
    1. What's included: Example messages with reference options
  4. Story of Success (email) - next, a story / case study about Mr & Ms X who sold for 11% over market, or bought their dream house for less than they expected, or some relatable story about how you helped somone hopefully like them. Ideally you'd have a few of these stories canned and segmented so one for investors, one for empty-nesters, etc. but highest priority is get started then later add more complexity to hone results. Stories should include real numbers, some photos. This can be email.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  5. Phone call - "just checking in" - script included - "who do you know looking to buy or sell, even if 6 months out?" - have the contact detail open, make notes, tag them i.e. "#emptynester #2019move #2011lastmove# 
    1. What's included: Script, best practices
  6. Handwritten card again - thanks for call, pleasure to speak. Reference upcoming bi-annual party or some contextual event.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  7. Charity or some off-topic "good human" message, a friend raising money for charity, you helping out a blood drive would they care to come with - something like that. This is also the time to include photo of family, dog, kids, etc. - ideally send to webpage blog entry; have a refer-a-friend form @ bottom "soft sell" blog entry.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  8. Referral request & market update - hard stats, demonstrate true expertise & respect.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.

This should also feed into your "33 Touch" or overall brand-awareness "blanket". Your goal is smother out competing agents, while demonstrating expertise, and turning new contacts into raving fans who refer you and share your messages socially.

About SwiftCloud

Customer Support

Sales Questions

702-518-9216

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Paypal

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This is a single zip kit and set of URLs; we'll share a file and google doc to you - please let us know your gmail address if you have one to get access to on-going updates and tips and tricks.