Complete 33 Touch plus "8 by 8real estate marketing Kit

Includes: 

  • 33 Touch Images - one for each week of the year plus a few holidays, numbered by suggested order in both holiday & "evergreen" folders, watermarked to you so if they get shared your branding piggybacks on them. These are formatted to Facebook, but will work for other outlets too - instagram, your blog, etc. These include a mix of real estate specific as well as relatable quotes, tips, insights. Nothing is political, and of course you have full control - we provide the images and suggested schedule, but it will be up to you to hire a service to post these, or schedule them yourself using online tools.
  • 8 by 8 Touch Series for new people you meet. This is updated with new "retargeting" technology tips to "follow" your people who meet you, carefully designed so you stick in each new contact's mind as a true professional, a "serious player" in the industry, and a good person worth getting to know more on a personal level. This will include template messages with some how-to info to get this to people. Note this is purposely designed to get a profile of the person started whether they rent or buy, their physical address currently. Not 100% will respond to the profile-request-info, but your message will stick regardless. NOTE: Autoresponder software to send these is not included, but you may already have that or you can send out by hand. SwiftCloud's version is in beta coming soon.

Our 8 by 8 Touch Sequence is...

  1. Nice to meet you video + profiler, goal is find out if they own or rent, last move, kids ages if applicable (graduating soon? Or school district upgrades? etc) - also set the retargeting pixels for Facebook & Google. Also, ensure the page shows market stats with graphs and hard numbers, goal is impress with expertise & knowledge, but lead with personal touch.
    1. If they don't click, retry a few times with other info / bait / etc - goal is set the pixels. This kicks off 33 Touch.
  2. Hand written card with business card - send immediately. Reference how you met. Your top few contexts (i.e. golf, bowling club, church... some of the most common ways you meet people) should also have some "items of value" - a news snippet, cool photo, etc. - goal is "Saw this and thought of you" type of feeling - dispatch immediately via snail-mail but with mail-delays this will show up 2-3 days later. Prime for Referrals i.e. make it known you do business mostly by referral.
  3. Context Message - Off-topic fun, along the lines of how you met. I'm into sailing, so I'd include a cool or funny video clip about sailing if that's how I met them. Facebook message is great if they and you both use it for this, they may share it to their friends.
  4. Story of Success (email) - next, a story / case study about Mr & Ms X who sold for 11% over market, or bought their dream house for less than they expected, or some relatable story about how you helped somone hopefully like them. Ideally you'd have a few of these stories canned and segmented so one for investors, one for empty-nesters, etc. but highest priority is get started then later add more complexity to hone results. Stories should include real numbers, some photos. This can be email.
  5. Phone call - "just checking in" - script included - "who do you know looking to buy or sell, even if 6 months out?" - have the contact detail open, make notes, tag them i.e. "#emptynester #2019move #2011lastmove# 
  6. Handwritten card again - thanks for call, pleasure to speak. Reference upcoming bi-annual party or some contextual event.
  7. Charity or some off-topic "good human" message, a friend raising money for charity, you helping out a blood drive would they care to come with - something like that. This is also the time to include photo of family, dog, kids, etc. - ideally send to webpage blog entry; have a refer-a-friend form @ bottom "soft sell" blog entry.
  8. Referral request & market update - hard stats, demonstrate true expertise & respect.

From there the contact will see your 33 Touch "Blanket". Goal is smother out competing agents and build a "mini-brand" so you're the 1st call when they hear of someone.

The 33 Touches include

  • 1 Birthday
  • 1 Anniversary 
  • Monthly "good human" posts - 12 - around 1st of month
  • Monthly market stats / expertise demonstration posts with stories of success - mid-month
  • Holidays, major USA - 9
  • Calls, quarterly or 2x/year - 2
  • Parties or live events - 2

Total of that is 39, but on top of that, you will "retarget" them via Facebook & Google, so they should see your brand about 60 times a year.

This will shore up and protect your Google Maps SEO position / ranking for a given keyphrase, and in most cases, will get you to the top of Google for your local area (only).

Note this is Maps SEO, not general SEO, so the goal is show you within the "3 pack" or "5 pack" often at the top of google when the business is known to be local (i.e. "thai restaurant") OR you search with a local-modifier i.e. city name.

This is for most businesses the best way to get to the top of google.

All work will be completed within one week, however please note some details may be subject to Google's editorial control and might take 2-3 weeks (rare, but happens). For most clients, you will see meaningful improvements in about 3 days to position, and how many calls or clicks that generates varies by your industry and business type.

This package includes:

  • Up to 2 hours Top-level management (usually by Roger or other staff in the U.S.), focused on the overall project and most important details and on-google modification and keywords. Will always be a native-USA-english speaker.
  • A "before" audit, in which we look at what's wrong and what's right and what should be improved. Usually this includes incomplete, inconsistent, or duplicate info
  • "Citations" which are off-domain social and directory associations of your address to your business type and details, to help Google associate your geographic info to your business type and thus show your business as helpful to users.
  • Additional evidence: Geotagged photos and other details.
  • We may add some reviews if you have fewer than 5 at our sole discretion, and if we think you need it but don't see reviews to pull from online, we'll help you get them i.e. get real clients to review you.

This is good for a single business location only.

Best Practices as described in Keller Williams training systems, but can be actually used for any industry any business - the goal is "touch" a new contact 8 times in 8 weeks to stick in their mind as the professional of choice for whatever you do.

 INCREASE YOUR RESULTS BY 600%!

This is a kit - we'll give you scripts, webpage copy to add to your website and some assets to help you get this set up. The software is not included - you can use whatever email system you prefer, and you'll need to call them, and put a hand-written old-school high-touch card in the mail.

Our 8 by 8 Touch Sequence is...

  1. Nice to meet you video + profiler, goal is find out if they own or rent, last move, kids ages if applicable (graduating soon? Or school district upgrades? etc) - also set the retargeting pixels for Facebook & Google. Also, ensure the page shows market stats with graphs and hard numbers, goal is impress with expertise & knowledge, but lead with personal touch.
    1. If they don't click, retry a few times with other info / bait / etc - goal is set the pixels. This kicks off 33 Touch.
    2. What's included: Video scripts (3x), suggested copy for the welcome-page with form-questions to quickly determine if they rent vs. own etc and start to build a profile. Also includes some info about setup of "Retargeting Pixels" so your advertising will "follow" them around the web, it will look like you're advertising all over the web, but it's actually very cheap because it only targets people who have been "pixeled".
  2. Hand written card with business card - send immediately. Reference how you met. Your top few contexts (i.e. golf, bowling club, church... some of the most common ways you meet people) should also have some "items of value" - a news snippet, cool photo, etc. - goal is "Saw this and thought of you" type of feeling - dispatch immediately via snail-mail but with mail-delays this will show up 2-3 days later. Prime for Referrals i.e. make it known you do business mostly by referral.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  3. Context Message - Off-topic fun, along the lines of how you met. I'm into sailing, so I'd include a cool or funny video clip about sailing if that's how I met them. Facebook message is great if they and you both use it for this, they may share it to their friends.
    1. What's included: Example messages with reference options
  4. Story of Success (email) - next, a story / case study about Mr & Ms X who sold for 11% over market, or bought their dream house for less than they expected, or some relatable story about how you helped somone hopefully like them. Ideally you'd have a few of these stories canned and segmented so one for investors, one for empty-nesters, etc. but highest priority is get started then later add more complexity to hone results. Stories should include real numbers, some photos. This can be email.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  5. Phone call - "just checking in" - script included - "who do you know looking to buy or sell, even if 6 months out?" - have the contact detail open, make notes, tag them i.e. "#emptynester #2019move #2011lastmove# 
    1. What's included: Script, best practices
  6. Handwritten card again - thanks for call, pleasure to speak. Reference upcoming bi-annual party or some contextual event.
    1. What's included: Recommended script + copy for card + sources for cards & tips
  7. Charity or some off-topic "good human" message, a friend raising money for charity, you helping out a blood drive would they care to come with - something like that. This is also the time to include photo of family, dog, kids, etc. - ideally send to webpage blog entry; have a refer-a-friend form @ bottom "soft sell" blog entry.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.
  8. Referral request & market update - hard stats, demonstrate true expertise & respect.
    1. What's included: Examples & suggested best practices - this goes on your website, and again re-pixels them.

This should also feed into your "33 Touch" or overall brand-awareness "blanket". Your goal is smother out competing agents, while demonstrating expertise, and turning new contacts into raving fans who refer you and share your messages socially.

A complete very basic membership Wordpress site that you can charge for, or use with an offline business, or as a lead generator.

Imagine having a website with 1,000 subscribers paying $25/mo - that's $25,000/month cash flow, even if you take off a week in the bahamas. Get it to 10,000 paying subscribers and that's $3mil/year. Or keep it a side hustle with only 100 subscribers, that's still $2,500/mo. We won't judge. Most importantly, you'll have the framework and foundation to build a true recurring revenue business.

Everything included in our foundational Wordpress website, and also membership systems, so you'll have:

  1. Logged out home page, anyone can see, with login functions
  2. Logged in home page, only members can see
  3. Logged out + logged in main navigation, so the nav-bar at the top knows if you are logged in or not. 
  4. Cookie based login system
  5. Payments: Charge for membership, and if payment fails or is stopped, the user will get locked out
  6. Emails - new user welcome, payment receipts
  7. Any page or blog can be set to members-only; if a non-user tries to access, it will redirect them to sign up (and pay, if you are charging).
  8. You'll also have an admin panel so you can see your subscribers, track your growth and more.

Naturally, this is Wordpress, so you'll have an easy control panel.

Note this is just the basics. A full fledged system with design work, e-covers, etc. can run over $10,000, and recurring-revenue e-businesses are easy to flip & sell to large competitors, but all that design work etc is not included - it's just the basics, but if you're willing to write some content, pick some stock photos, and promote the site, you'll be all set, and can hire designers (or do it yourself) to get this moving.

Sales Questions