This is really great.. we knew it and preached it, but now MIT has officially confirmed it:

http://www.leadresponsemanagement.com/mit_study.html

 (read this post – it’s worth your time if you’re in sales!)

Leads age by the minute. Fortunately, all our lead-generation systems include real-time instant-messenger and phone-text-message notification. You can chat with clients while they’re still on our / your website, and you still have their attention.