Any sales pro worth their salt has surely studied Tom Hopkins list of dirty words you should never use, SPIN selling to implication, and other fun ways to make choosing your service or product the inevitable and natural conclusion of a gentle conversation – a far cry from the 80’s style ABCs – Always Be Closing.

Anyway, this was on Business Insider originally, and can be used for sales – so it’s worth passing along as a great reminder!

sales psychological tricks