Marketing Attribution

Marketing Attribution is absolutely critical to building profitable campaigns.

All SwiftCloud data-captures will read our tracking cookies, specifically for any of:

  • Signups, which might be your signups not just ours i.e. someone buying a product of yours for the first time, paying an invoice, signing a doc, etc
  • Purchases of any type, either existing users or new
  • Form submissions, which includes chatbots

Below is a summary of how to setup tracking URLs

We’ll also have some reporting and experiment tools coming up that help with split testing.

Note on any emails you receive, you’ll get information split out on how you “won” or captured this client or sales lead.

 

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