{"id":1664,"date":"2021-02-09T10:38:43","date_gmt":"2021-02-09T15:38:43","guid":{"rendered":"http:\/\/swiftmarketing.com\/?p=1664"},"modified":"2021-02-12T12:03:59","modified_gmt":"2021-02-12T17:03:59","slug":"sequences","status":"publish","type":"post","link":"https:\/\/swiftcloud.ai\/supportwebadmin\/sequences","title":{"rendered":"Autoresponders \/ Appointment Reminders \/ Lead Nurturing"},"content":{"rendered":"<p>Automate your follow-up and reminders with SwiftCloud Sequences!<\/p>\n<p>This is also known as<\/p>\n<ul>\n<li><strong>Appointment Reminder Software<br \/>\n<\/strong>(Before + After Mode in our system)<\/li>\n<li><strong>Lead Nurturing Software<\/strong><br \/>\n(After-only mode, i.e. Drip Marketing \/ Autoresponder Mode)<\/li>\n<\/ul>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Drip Marketing + Appointment Reminder\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A-Z9gHszcgY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>Also, here&#8217;s a bit of a whirlwind tour preview&#8230;<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Drip Marketing - Email, SMS, Phone Call + Mixed Styles\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/RKM6mWQnpwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>This system also contains<\/p>\n<ul>\n<li><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-3352\" src=\"http:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/marketing-automation-sequence.png\" alt=\"marketing automation sequence example\" width=\"395\" height=\"562\" srcset=\"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/marketing-automation-sequence.png 395w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/marketing-automation-sequence-211x300.png 211w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/>SMS Marketing software<\/li>\n<li>Email marketing software<\/li>\n<li>Marketing Automation<\/li>\n<\/ul>\n<p>SwiftCloud&#8217;s system is much more powerful than competing systems for 2 key reasons:<\/p>\n<ol>\n<li>We can send reminder messages BEFORE an event happens, unlike most other autoresponder systems. Obviously we need to know the time &amp; date of this event at time you add the person.<\/li>\n<li>We support multiple methods of contact, not just email. For sales, it&#8217;s not enough to rely on only email.<\/li>\n<\/ol>\n<p>Over time, we&#8217;ll get more powerful and add things like escalation logic i.e. if a user has never clicked a link, we&#8217;ll assume they are not getting or not checking the email, and therefore you may want to try some other method such as phone call, facebook message, snail-mail, etc.<\/p>\n<h2><strong>What can you use sequences for?<\/strong><\/h2>\n<ul>\n<li>Sales Reminders before, then automated follow-up after the appointment<\/li>\n<li>Any appointment reminder &#8211; dental, massage therapy, you name it<\/li>\n<li>Lead nurturing<\/li>\n<li>Real Estate &#8220;8 by 8 Touch&#8221; systems that are useful for sales for any industry, not just real estate &#8211; the goal is be in front of a new contact 8 times in 8 weeks to cement your identity and skills and what you can do for them<\/li>\n<li>Support customer service &#8211; we&#8217;ll be using this internally just to ensure a helpdesk ticket has been resolved.<\/li>\n<li>Any other follow-up or reminders<\/li>\n<\/ul>\n<p>Here&#8217;s the main list-view. We&#8217;ll soon add some video training, but you can see this generally follows our design style.<\/p>\n<p>To create a new sequence, from the main drive just click Add New &gt;&gt; Sequence. Once there, give it a name that&#8217;s useful for you, so you know what it does &#8211; i.e. &#8220;Sales XYZ Reminder + Followup&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>NOTE: you can only have 1 Event per Sequence.<\/strong><\/p><\/blockquote>\n<p>If you have multiple events in your sales flow, you&#8217;ll need to create separate sequences, and move the client \/ customer from one sequence to another (which can be automated). This is of course due to logic &#8211; if we&#8217;re to send a reminder before an event, there can only be 1 specific date &amp; time for us to handle the logic.<\/p>\n<p>You might want to have a few sequences for a sales flow, like &#8220;Sequence 1 Discovery Call&#8221; then after that appointment has happened, move the client to &#8220;Sequence 2 Proposal Call&#8221; then &#8220;Sequence 3 Closing Call&#8221; as just a hypothetical example.<\/p>\n<p>To add people into any sequence, just click the green button&#8230; clicking the orange Add New button will add messages or events into the sequence.<\/p>\n<h1><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3347\" src=\"http:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2014\/08\/autoresponder_sequence_listview.png\" alt=\"Autoresponder Sequence List View\" width=\"1128\" height=\"803\" srcset=\"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2014\/08\/autoresponder_sequence_listview.png 1128w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2014\/08\/autoresponder_sequence_listview-300x214.png 300w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2014\/08\/autoresponder_sequence_listview-768x547.png 768w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2014\/08\/autoresponder_sequence_listview-1024x729.png 1024w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/h1>\n<p>Once you have created the sequence, start adding messages. Here&#8217;s what it&#8217;ll look like&#8230;<\/p>\n<blockquote><p>TIP: Add [swift_name FirstCap] to greet the user by name into any email.<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3358 size-full\" src=\"http:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/sales-automation-email.png\" alt=\"Sales Automation Email Example\" width=\"1062\" height=\"748\" srcset=\"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/sales-automation-email.png 1062w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/sales-automation-email-300x211.png 300w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/sales-automation-email-768x541.png 768w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2019\/07\/sales-automation-email-1024x721.png 1024w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><\/p>\n<h1>Lead Nurturing with Campaign Sequences<\/h1>\n<p>NOTE: Below is old version 1.0 media, but still relevant so we&#8217;ve left it online. Above is updated to version 2.0, which supports reminder messages before an event.<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Lead Nurturing Setup 1 of 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/R5mm7gagYiM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3>Pause &amp; Sketch out a map before proceeding&#8230;. most important is to list your intake methods for which you want a specific message to go out.<\/h3>\n<p>Suggestions:<\/p>\n<ul>\n<li>&#8220;Hey we haven&#8217;t spoken in a while&#8221; \/\/ old contact re-activation<\/li>\n<li>We&#8217;re friends on LinkedIn, but&#8230;. \/\/ never spoken connect attempt<\/li>\n<li>We&#8217;re friends on Facebook, but&#8230; \/\/ friends of friends, or met once and never saw again<\/li>\n<li>Met in person at John Doe&#8217;s party, Trade Show X, doorknocking, etc.<\/li>\n<li>Landing page form \/\/ usually some delivery is required<\/li>\n<li>Blog capture forms \/\/ include topical content i.e. popular posts, etc.<\/li>\n<li>Nice to meet you in person \/\/ for day-to-day networking<\/li>\n<\/ul>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Lead Nurturing Setup 2 of 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B43hgVRSHH0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h4><strong>Posting Sequences via API<\/strong><\/h4>\n<p>NOTE: This is for the nerds who know what this is. Feeling nervous? Ask us, we can hook this up for you.<\/p>\n<p>POST LOCATION:<\/p>\n<pre>https:\/\/SwiftCloud.ai\/is\/api\/sequence.php<\/pre>\n<p>POST FORMAT:<\/p>\n<p><span style=\"color: #008080;\"><strong>NOTE:\u00a0 IF you sequence is Appointment Reminder Mode, then date + time of the appointment is required. Use DD\/MM\/YYYY for date + 24 hour times.<\/strong><\/span><\/p>\n<p>Replace the 12345s1 Sequence ID below with your real sequence ID<\/p>\n<pre>{\"action\":\"Add\",\r\n\"sequence\":\"<wbr \/>12345s1\",\r\n\"swift_email\"<wbr \/>:\"John@Doe.com\",\r\n\"swift_firstname\":\"John\",\r\n\"swift_appointmentdate\":\"31\/12\/2020\"\r\n\"swift_appointmenttime\":\"23:59\"\r\n\"swift_address_<wbr \/>city\":\"Beverly Hills\"\r\n\"extra_favoritecolor\":\"Blue\"}<\/pre>\n<div class=\"yj6qo\">Return:<\/div>\n<div>Success, Fail<\/div>\n<div class=\"adL\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automate your follow-up and reminders with SwiftCloud Sequences! This is also known as Appointment Reminder Software (Before + After Mode in our system) Lead Nurturing Software (After-only mode, i.e. Drip Marketing \/ Autoresponder Mode) Also, here&#8217;s a bit of a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/sequences\"> <span class=\"screen-reader-text\">Autoresponders \/ Appointment Reminders \/ Lead Nurturing<\/span> Read More &raquo;<\/a><\/p>\n<div class=\"blog_postmeta\"><div class=\"blog-tags\"><ul><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/autoresponder\">autoresponder<\/a><\/li><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/marketing-automation\">Marketing automation<\/a><\/li><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/sequences\">sequences<\/a><\/li><\/ul><\/div><div class=\"blog-categories text-right\"><a rel=\"canonical\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"SwiftCloud Marketing Automation Software, integrated with SwiftCRM &amp; SwiftCloud suite of apps\n\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/category\/marketing-automation\">Marketing Automation<\/a><\/div><\/div>","protected":false},"author":3,"featured_media":2894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[450],"tags":[67,451,452],"_links":{"self":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/1664"}],"collection":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":32,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":4186,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/1664\/revisions\/4186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/media\/2894"}],"wp:attachment":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}