{"id":3073,"date":"2018-10-30T22:56:42","date_gmt":"2018-10-30T22:56:42","guid":{"rendered":"https:\/\/swiftcloud.ai\/support\/?p=3073"},"modified":"2023-06-01T10:54:19","modified_gmt":"2023-06-01T14:54:19","slug":"goal-tracking","status":"publish","type":"post","link":"https:\/\/swiftcloud.ai\/supportwebadmin\/goal-tracking","title":{"rendered":"Marketing Goal Tracking with SwiftCloud"},"content":{"rendered":"<p>SwiftCloud can fire a Google Tag page-view with various events such as an <a href=\"https:\/\/swiftcrm.com\/software\/electronic-signature\" target=\"_blank\" rel=\"noopener\">electronic signature<\/a> doc signed, invoice paid, e-commerce purchase, helpdesk ticket resolved, and more.<\/p>\n<p>Why do you care? This gives you tremendous flexibility for reporting.<\/p>\n<p>Here&#8217;s a few example uses:<\/p>\n<p>When a contract is e-signed, you could&#8230;<\/p>\n<ul>\n<li>Start a retargeting \/ remarketing campaign on the signor on Facebook<\/li>\n<li>&#8230;and the same on Google&#8230;<\/li>\n<li>and the same on other networks i.e. Adroll, Bing, etc.<\/li>\n<li>Remove the user from the &#8220;before you&#8217;re a client&#8221; campaign, and move them to the &#8220;upsell &amp; tell your friends&#8221; campaign<\/li>\n<li>Track the event as a marketing goal, which could then help you distill cost-per-closed-sale and differentiate marketing methods i.e. what&#8217;s yielding results and what&#8217;s not.<\/li>\n<\/ul>\n<p>All this from a single pixel-fire, using Google Tags.<\/p>\n<p>Another example:<\/p>\n<p>An invoice is paid 2 weeks after the sales lead was initially captured. Normally you would &#8220;lose attribution&#8221; since this is a non-linear sale i.e. the actual transaction didn&#8217;t happen til weeks or even months after the lead-generation event. By tracking this, you can accurately see your cost-per-closed-deal.<\/p>\n<p>Over time, we&#8217;ll have dozens of possible pixel-firing events. For now, here&#8217;s a list:<\/p>\n<h2>Events<\/h2>\n<p>The following events will log to Google Tags once you&#8217;re set up.<\/p>\n<p>Electronic Signature: Doc e-Signed.<\/p>\n<pre>swiftcloud_docsigned<\/pre>\n<p>Electronic Signature: Envelope e-Signed<\/p>\n<pre>swiftcloud_envelopesigned<\/pre>\n<p>Web-Form Filled \/ Captured<\/p>\n<pre>swiftcloud_formcaptured<\/pre>\n<p>Invoice Paid<\/p>\n<pre>swiftcloud_invoicepaid<\/pre>\n<p>&nbsp;<\/p>\n<blockquote><p>NOTE: Any support for Google Tags is well beyond our scope of support. We include this integration as a feature, but any configuration questions related to this should be directed to their support systems and\/or a professional you trust.<\/p><\/blockquote>\n<h2>Getting Set Up on the SwiftCloud Side<\/h2>\n<p>For this to be of use, you should&#8230;<\/p>\n<ol>\n<li>First, generate your Google Tags account. Take note of the number they give you like so:<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3078\" src=\"http:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tag-id-number.png\" alt=\"Google Tags\" width=\"890\" height=\"333\" srcset=\"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tag-id-number.png 890w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tag-id-number-300x112.png 300w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tag-id-number-768x287.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/li>\n<li>Next, enter that number in your SwiftCloud settings per below<\/li>\n<li>Last, set up whatever you want to happen. This is beyond our scope of support, but in short you can &#8220;nest&#8221; things like Google Analytics or Facebook reporting inside Google Tags as just one example.<\/li>\n<\/ol>\n<p>To set this up, you just need one setting, located in your profile under &#8220;Appearance &amp; Branding&#8221; like so:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3074\" src=\"http:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tags-esign-tracking.png\" alt=\"e-sign marketing tracking\" width=\"1037\" height=\"664\" srcset=\"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tags-esign-tracking.png 1037w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tags-esign-tracking-300x192.png 300w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tags-esign-tracking-768x492.png 768w, https:\/\/swiftcloud.ai\/supportwebadmin\/wp-content\/uploads\/2018\/10\/google-tags-esign-tracking-1024x656.png 1024w\" sizes=\"(max-width: 1037px) 100vw, 1037px\" \/><\/p>\n<ol>\n<li>Click the gear in the bottom left, then&#8230;<\/li>\n<li>Edit Profile, then<\/li>\n<li>Appearance &amp; Styling<\/li>\n<li>then Branding &amp; Cosmetics<\/li>\n<li>then at the bottom, add in just your unique number, which you get from Google Tags in the &#8220;Admin&#8221; section.<\/li>\n<\/ol>\n<p>If you still need help setting this up, we can refer you to professionals separately who handle this sort of thing through our talent marketplace.<\/p>\n<p>As always, if you have further questions let us know and we&#8217;ll update this entry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SwiftCloud can fire a Google Tag page-view with various events such as an electronic signature doc signed, invoice paid, e-commerce purchase, helpdesk ticket resolved, and more. Why do you care? This gives you tremendous flexibility for reporting. Here&#8217;s a few &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/goal-tracking\"> <span class=\"screen-reader-text\">Marketing Goal Tracking with SwiftCloud<\/span> Read More &raquo;<\/a><\/p>\n<div class=\"blog_postmeta\"><div class=\"blog-tags\"><ul><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/e-sign\">e-sign<\/a><\/li><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/e-signature\">e-signature<\/a><\/li><li><a rel=\"canonical\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/tag\/electronic-signature\">electronic signature<\/a><\/li><\/ul><\/div><div class=\"blog-categories text-right\"><a rel=\"canonical\" data-toggle=\"tooltip\" data-placement=\"bottom\" title=\"Support entries for our Electronic Signature system.\n\" href=\"https:\/\/swiftcloud.ai\/supportwebadmin\/category\/electronic-signature\">electronic signature<\/a><\/div><\/div>","protected":false},"author":1,"featured_media":3074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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