{"id":3515,"date":"2020-02-24T16:35:34","date_gmt":"2020-02-24T16:35:34","guid":{"rendered":"https:\/\/swiftcloud.ai\/support\/?p=3515"},"modified":"2020-02-27T00:38:01","modified_gmt":"2020-02-27T00:38:01","slug":"marketing-experiments","status":"publish","type":"post","link":"https:\/\/swiftcloud.ai\/supportwebadmin\/marketing-experiments","title":{"rendered":"Marketing Experiments"},"content":{"rendered":"

Spend SMALL<\/strong> money to learn and test ideas before you spend medium or big money on advertising.<\/h3>\n

One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client \/ cost-per-closed-deal is learning and refining your sales funnel.<\/p>\n

We’ve just launched a simple tool that will get smarter and more integrated with time and will soon allow for split testing (to compare A vs. B, or “multi-variate” ABCD tests). Using this system is essential to campaign profitability<\/strong> (or another like it).<\/p>\n

\"Marketing<\/p>\n

To get started, click….<\/p>\n

    \n
  1. RED – Marketing >> Marketing Experiments in the sidebar<\/li>\n
  2. Next, click Add New top right, and fill in some data – what, precisely, do you want to learn or test?\n
      \n
    1. Give it a “slug”, which is a short bit of letters and numbers that will get inserted into tracking-URLs. No spaces allowed, and no special characters like punctuation. Slug should not be changed once traffic has started to it.<\/li>\n
    2. You can optionally give it a cost. I usually put in a “sketch amount” at the beginning, then later, change it to the exact spend, so you can determine cost-per-lead or cost-per-sale. You can change this at any time.<\/li>\n
    3. Click Save, of course and it will add into the table below<\/li>\n<\/ol>\n<\/li>\n
    4. Next, on the the left sidebar, click “Tracking URL Creator”. Be sure to use this to create “tracking URLs”, which will work with both Google Analytics and also SwiftCloud<\/li>\n<\/ol>\n

      For more information, see our e-Course about Marketing and Traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Spend SMALL money to learn and test ideas before you spend medium or big money on advertising. One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client \/ cost-per-closed-deal is learning and refining your sales …<\/p>\n

      Marketing Experiments<\/span> Read More »<\/a><\/p>\n