One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client \/ cost-per-closed-deal is learning and refining your sales funnel.<\/p>\n
We’ve just launched a simple tool that will get smarter and more integrated with time and will soon allow for split testing (to compare A vs. B, or “multi-variate” ABCD tests). Using this system is essential to campaign profitability<\/strong> (or another like it).<\/p>\n<\/p>\n
To get started, click….<\/p>\n
\n- RED – Marketing >> Marketing Experiments in the sidebar<\/li>\n
- Next, click Add New top right, and fill in some data – what, precisely, do you want to learn or test?\n
\n- Give it a “slug”, which is a short bit of letters and numbers that will get inserted into tracking-URLs. No spaces allowed, and no special characters like punctuation. Slug should not be changed once traffic has started to it.<\/li>\n
- You can optionally give it a cost. I usually put in a “sketch amount” at the beginning, then later, change it to the exact spend, so you can determine cost-per-lead or cost-per-sale. You can change this at any time.<\/li>\n
- Click Save, of course and it will add into the table below<\/li>\n<\/ol>\n<\/li>\n
- Next, on the the left sidebar, click “Tracking URL Creator”. Be sure to use this to create “tracking URLs”, which will work with both Google Analytics and also SwiftCloud<\/li>\n<\/ol>\n
For more information, see our e-Course about Marketing and Traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Spend SMALL money to learn and test ideas before you spend medium or big money on advertising. One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client \/ cost-per-closed-deal is learning and refining your sales …<\/p>\n
Marketing Experiments<\/span> Read More »<\/a><\/p>\n- marketing<\/a><\/li>
- Marketing automation<\/a><\/li><\/ul><\/div>
Marketing Software<\/a><\/div><\/div>","protected":false},"author":1,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[198],"tags":[116,451],"_links":{"self":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/3515"}],"collection":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/comments?post=3515"}],"version-history":[{"count":2,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/3515\/revisions"}],"predecessor-version":[{"id":3531,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/posts\/3515\/revisions\/3531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/media?parent=3515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/categories?post=3515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiftcloud.ai\/supportwebadmin\/wp-json\/wp\/v2\/tags?post=3515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}