Category: Marketing

Marketing Experiments

Spend SMALL money to learn and test ideas before you spend medium or big money on advertising. One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client / cost-per-closed-deal is learning and refining your sales funnel. We’ve just launched a simple tool that will get smarter and more integrated with Read More…

Feast or Famine: A Solution

Feast or Famine: A Solution. By connecting marketing budgets (time/$) to pipeline dips, you can add consistency to income. Here are a few tricks to make it work.

Rules for Marketing Success

This was an old article I revisited, then revised heavily – for my own clarity and internal use and training – hope it helps you. Think of this as an open letter to our staff. 6 Rules for Marketing Success: Numbers are Truth. Humans delude themselves, want to be right about certain assumptions, so they’ll Read More…

Ad Sizes

Ad SizesJan 27,2018

This is what’s referred to as a “UAP” – “Universal Ad Package”. It is the most common four sizes. 300 x 250 – (Medium Rectangle) 180 x 150 – (Rectangle) 160 x 600 – (Wide Skyscraper) 728 x 90 – (Leaderboard) It’s not part of the UAP, but facebook ads are 110 x 80 and Read More…

Facts About Web Design

I was researching this for some of our own marketing, and found it interesting. First, an old fact: 75% “of web users admit making judgments about the credibility of an organization based on the design of its web site”. [Source: Study by B.J. Fogg at Stanford http://credibility.stanford.edu/guidelines/index.html ] This is interesting, but dated; my hypothesis is that these days, Read More…

Advanced SEO Tools

Advanced SEO ToolsJul 19,2010

These tools are not for the rookies. If you’re serious about Search Engine Optimization, these tools may prove helpful: BuiltWith.com – tells you about the engine(s) under the hood OptiSpider.com – highlights SEO vulnerabilities of competitors, among other data WebsiteGrader.com – quick report about overall SEO Backlink Analyzer – tool from SEOBook.com (free!) to see Read More…

Advertise Online

Advertise OnlineJul 10,2010

The top 50 ad networks online, and how to ensure, or at least maximize the odds of getting a profitable campaign.