TIP: You can append “partner=XXXX” to any URL on SwiftCloud, and we’ll track you as the affiliate partner. We have a Partner’s Program, for agencies, value-adding partners, media & influencers, etc. This same system works for your account too. The…
Marketing Software
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Marketing Experiments
Spend SMALL money to learn and test ideas before you spend medium or big money on advertising. One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client / cost-per-closed-deal is learning and refining your sales…
Advertise Online
The top 50 ad networks online, and how to ensure, or at least maximize the odds of getting a profitable campaign.
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Feast or Famine: A Solution
Feast or Famine: A Solution. By connecting marketing budgets (time/$) to pipeline dips, you can add consistency to income. Here are a few tricks to make it work.
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Rules for Marketing Success
This was an old article I revisited, then revised heavily – for my own clarity and internal use and training – hope it helps you. Think of this as an open letter to our staff. 6 Rules for Marketing Success:…
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Ad Sizes
This is what’s referred to as a “UAP” – “Universal Ad Package”. It is the most common four sizes. 300 x 250 – (Medium Rectangle) 180 x 150 – (Rectangle) 160 x 600 – (Wide Skyscraper) 728 x 90 –…