Video Script Outline

Sales Videos are possibly the #1 most important sales asset for many companies. If you run a restaurant or sell cars, not so much – someone needs to taste or test drive what you sell. For a lot of services though, the benefits are a lot more ethereal and complex – such as real estate, Read More…

Reverse Mortgage CRM Form

We’re started a Forms Library, and the very first form being added to it is a Reverse Mortgage Application Form Feb 2017 Update: The below function is still in beta testing – if you need it, contact us and we’ll be happy to help. To apply this to your own site is very easy – Read More…

If you feel cheated, you’re doing it right

Moz.com is one of the leading SEO sites out there right now. Recently, I ran across a tidbit of gold that really popped out for me, which I’m paraphrasing entirely here: If you feel like you didn’t get something in return for lead bait, that’s good. You’ve created a positive feeling in your reader – Read More…

Feb 2017 Update: Testing Multi-Language Options

We are now beta testing international language options within our Electronic Signature WordPress plugin. The new version-2 address book totally rocks and is trucking right along and will be on the shelf this spring / summer. It’ll be blazing fast, customizable, better looking and easier to use. Oh, and we’ll have options for the whole Read More…

The Slow Burn

The Slow BurnJan 26,2017

A few years back Jason Calacanis posted that he believed every company should have quarterly or monthly financials, even if not formally required. I agree. Awareness creates action, and action creates results. The exercise is a good reminder of financial metrics, vs. geeky rabbit hole issues we programmer types are known to chase. Furthermore, it Read More…

How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

Warning – SSL Required by Feb 1 or Google Slap

WARNING: FEB 1, 2017  SUMMARY: Upgrade to SSL or you’ll get Google-slapped Google will not just penalize in rankings, but show a nastygram on Google’s page, AND show a message in Chrome if your site is not running an SSL. This will first affect any site requiring a login. There is an internet-wide push toward Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Case Study: Ting

Case Study: TingDec 27,2016

Full disclosure: I’m a big fan of Ting, I’m happy to report, especially when combined with a free Google Voice number. More on my recommended setup below* Second, Ting appears to be using (below) a pretty classic “Net Promoter Score®” model, based on Bain & Company’s The Ultimate Question 2.0. Let’s dig in: First, the Read More…