If you feel cheated, you’re doing it right

Moz.com is one of the leading SEO sites out there right now. Recently, I ran across a tidbit of gold that really popped out for me, which I’m paraphrasing entirely here: If you feel like you didn’t get something in return for lead bait, that’s good. You’ve created a positive feeling in your reader – Read More…

The Slow Burn

The Slow BurnJan 26,2017

A few years back Jason Calacanis posted that he believed every company should have quarterly or monthly financials, even if not formally required. I agree. Awareness creates action, and action creates results. The exercise is a good reminder of financial metrics, vs. geeky rabbit hole issues we programmer types are known to chase. Furthermore, it Read More…

How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Case Study: Ting

Case Study: TingDec 27,2016

Full disclosure: I’m a big fan of Ting, I’m happy to report, especially when combined with a free Google Voice number. More on my recommended setup below* Second, Ting appears to be using (below) a pretty classic “Net Promoter Score®” model, based on Bain & Company’s The Ultimate Question 2.0. Let’s dig in: First, the Read More…

Influencer Marketing Software

As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was Read More…

Electronic Signature for Sales Acceleration

Electronic signature can help you close more, faster. Years ago I was in the mortgage and real estate business. While certain competitors existed at that time, they did not at that time offer web-based templates, and were difficult to use. They required software to be installed, and more technical skill than should have been required. Read More…

The Ultimate Real Estate CRM – 2017

You don’t want a CRM. It’s just another tool / hassle / neglected technology. Unless of course, you use it. Imagine instead a robot that could automatically prioritize your potential clients by finding out when they are likely to move. An AI based bot that automatically detected kids graduating high school (empty nesters), young couples Read More…

Advocate Marketing Enterprise Features

Below are some of the features available to enterprise users of our Advocate Marketing system: Scheduled Purging (for site performance & large scale data, as well as medical HIPAA data handling rules) Variable Rolling Averages, or time-window based averages i.e. 90 day average or last 30 votes averages. API to track nonresponders – a non-response Read More…