Short Video Outline Questions

We’ve created dozens of short attraction videos, and literally hundreds of video projects over the years. Sales Video Best Practices Workflow… Copy the questions below into a new doc or google doc and just answer the questions initially right into the doc Rewrite that into a basic script Find some patient friends who barely know Read More…

Video Script Outline

Sales Videos are possibly the #1 most important sales asset for many companies. If you run a restaurant or sell cars, not so much – someone needs to taste or test drive what you sell. For a lot of services though, the benefits are a lot more ethereal and complex – such as real estate, Read More…

If you feel cheated, you’re doing it right

Moz.com is one of the leading SEO sites out there right now. Recently, I ran across a tidbit of gold that really popped out for me, which I’m paraphrasing entirely here: If you feel like you didn’t get something in return for lead bait, that’s good. You’ve created a positive feeling in your reader – Read More…

SEO vs. Pay Per Click

SEO vs. Pay Per Click. Which one would you choose? Two of the most talked about internet marketing strategies are search engine optimization (SEO) and pay per click advertising. One of the questions we here at Vertical Measures get asked the most is, “Should I invest in SEO or should I invest in pay per Read More…

The Slow Burn

The Slow BurnJan 26,2017

A few years back Jason Calacanis posted that he believed every company should have quarterly or monthly financials, even if not formally required. I agree. Awareness creates action, and action creates results. The exercise is a good reminder of financial metrics, vs. geeky rabbit hole issues we programmer types are known to chase. Furthermore, it Read More…

How to Reduce The Marketing Budget

Over the years as a small agency we’ve helped hundreds of small businesses in various capacities. One of the most common questions especially among the smallest of businesses is about how to reduce the budget. Don’t get me wrong- larger companies are definitely cost-conscious and want to “sweat the capital” too, and I can appreciate it. Read More…

How to add a line of business

A client asked this, and rather than simply fire off an email, I told him I’d write a post. Why? It’s not too complex, but the usual way is the “Nike school of business: just do it” method, which is a bit of rolling the dice. There’s a better way – the best of which Read More…

21 Step Sales Letter Outline

While I’d love to take credit for the below, it’s me standing on the shoulders of giants – specifically, Ryan Deiss, Perry Belcher, Dan Kennedy, indirectly Joe Sugarman, and a few others. I ripped it off, then tweaked and noted and rehashed, like any marketer does. Use this as a template for sales letters, videos, Read More…

Case Study: Ting

Case Study: TingDec 27,2016

Full disclosure: I’m a big fan of Ting, I’m happy to report, especially when combined with a free Google Voice number. More on my recommended setup below* Second, Ting appears to be using (below) a pretty classic “Net Promoter Score®” model, based on Bain & Company’s The Ultimate Question 2.0. Let’s dig in: First, the Read More…

Influencer Marketing Software

As a teenager in the 1990’s, I worked for a small TV station in Minnesota, which was owned by a radio station. It was a fun time with plenty of shenanigans and pranks in between jam-packed deadline crunches. At that time, the major influencers were media companies. The barrier to entry was high, media was Read More…