# Conditional Redirect

SwiftCloud

Full page: https://swiftcloud.ai/support/conditional-redirect

## Business details

- **Phone:** 843.410.9103 (tel:8434109103)
- **Email:** swiftcloudhelp@Gmail.com
- **Website:** https://swiftcloud.ai

Conditional Redirect - SwiftCloud Support

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We are working on Conditional Redirect, so that if a user for example clicks X, send to A, but if they click Y, then send them to B after they eSign, or pay a bill, etc.

> TIP: RELATED: See “ [Conditional Logic eDocs](/support/conditional-logic-forms) “

Over time, this will get more and more powerful, as it is integrated with our “Bloodhound” tracking suite. This will allow for things like conditional redirecting based on Lead-Score. If it’s an existing client who has already bought your $97 package, send them to the $2,000 package, but if it’s a new “cold lead” who doesn’t know you, redirect them to the $7 “tripwire offer”.

#### More example uses of Conditional Redirect:

- **Reviews:** If the reviewer is happy, and the review-score is 4.0 or higher, then send them to the “refer a friend” form, review-on-google form, etc. but if they are not so happy, send them to a trouble ticket so they feel heard and you can make it right.
- **Lead-Score Redirect**: One key marketing concept is to move clients up the “value delivery ladder”. Example: 1. Free “lead-bait” reports, free tools, free newsletters, free initial consultation >> 2. “Shy Yes” offer – free book but pay for shipping for example, $7.95, or $1 trial, or $27 kit – some low-cost way to try out what you have >> 3. $97 to $297 offer >> 4. $1997 offer >> 5. $20,000 consulting package. By scoring people where they are at, you can setup logic to always be pushing for the correct sale. If someone has already bought your $1997 offer, don’t cheapen things by selling the $1 trial to them.
- eSign Packages: Parents / Children – if you have, say, a school for ninjas and young ninjas, if they have checked the kids package on the eSign, you can redirect them after Signature and/or payment to some Kid’s package welcome, but otherwise send them to the adult.

> **TIP: You can create more than 2 redirects using spreadsheet “Arrays”.**

Example:

TRIGGER ON: “RatingStars”

- 1 = A
- 2 = A
- 3 = A
- 4 = B
- 5 = C

### **HOW TO USE CONDITIONAL LOGIC in SwiftCloud**

2 Steps:

1. Add “**fwdparam**” into the shortcode field that will act as the trigger. This is important because we need to process this field real-time, so this tells our code to “mark it as important”, whereas the other fields get processed later so we do not slow down your client / guest / your visitor.
EXAMPLE:
![Conditional Logic Redirect](/support/wp-content/uploads/2020/10/conditional-logic-reviews.png)
[swift_rating_15 name="rating" label="Rating" required size="large" fwdparam]
2. Next, you need a corresponding “EZ Link” set as your redirect-action after e-Signature, or invoice-payment, or form completion, or appointment scheduling, or whatever the initial step is.

If you need this, contact us – it’s still in beta, but we’d be happy to work with you on it.

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- payments

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