Summer 2024 Update: Below shows 2.0, but the concepts are fine. The user interface has some updates now related to AI-based response handling (tip: Think of AI email as a slow-speed chatbot). This is left intact because the training and…
Marketing automation
Marketing Content
Unsure what marketing sequences to make? Here’s a great starting place – ideally, each of these should be a sequence of 4-7 (or more!) messages: Welcome Email – new people joining your newsletter, aka the Indoctrination Sequence CEO Welcome. If…
Marketing Experiments
Spend SMALL money to learn and test ideas before you spend medium or big money on advertising. One of the keys to transcending “Founder-itis” (dependency on the founder), and developing repeatable cost-per-acquired-client / cost-per-closed-deal is learning and refining your sales…
